People management practices adopted in Innocent Essay

People management practices adopted in Innocent - Essay Example 78). The recent years in the company have been marked by an increased need to change in the human resource management functions. The changes includes more focus being put on managing people to take part in the implementation and formulation of business strategy to meet the company’s objectives. These changes have been effected in the business environment following the revolution in globalization, information technology and competition. The environmental changes have been effected on the company as it needs to quickly adapt and deal with the general strategies and practices in important areas like productivity, marketing, human resources and employment structure. Innocent Drinks management tends to direct its investment in the employees considering them as partners so as to have the business grow and gain a sustainable competitive advantage. Innocent business falls in a complex and dynamic environment. Just like most of the businesses in the market, Innocent has taken more cons ideration in external factors like economic, political and legal environment in an effort to keep growing and maintain its competitive advantage. One of the key management practices employed by innocent is cost leadership that is commonly associated with Porters approach of gaining competitive advantage. ... One of the key management strategies that has ensured success in Innocent is its innovative approaches to leadership, induction, recruitment development, communication and engagement. The innovative approaches have led Innocent Drinks Company to grow to the extent of enjoying an 80 per cent share in the UK market (Kotler and Armstrong 2000, p. 34). This strategy that has been primary designed to assist managers and leaders within the company to employ a new mindset for the success of the business has also been adapted in the induction, communication, cultural change and training based on team work. As a result, Innocent Drink Company has managed to bring out the best of its people through adopting unique approaches. Such approaches challenge the leaders in the organization to review the manner in which they operate. Innocent has moved to shape a supportive, informal and fun environment in its work place and has also come up with an authentic culture of respect and trust that is based on its core values. The management strategy includes the recruitment of enthusiastic, energetic and passionate people as well as engages, motivates and empowers the people to work with autonomy and freedom. The company’s strategy is an illustration of a leadership style that is relaxed and it has been managed in a manner to avoid its internal silos. Innocent’s communication strategy has been effected such that it cuts across the business and it instigates enjoyable and lively team meetings. This approach has resulted to Innocent being regarded as an engaging and attractive working environment. The basic working principle of Innocent is to produce smoothie drinks that are simply made from fresh juice and fruits,