APA Style Essay Sample PDG

APA Style Essay Sample PDGAn APA style essay sample PDG is a document that is used to test and examine the writing skills of a student who wishes to work with the APA Style Guide. The document serves as a sample of writing, a guide for writers on how to apply the guidelines of the APA Style Guide in their own writing. An APA style essay sample PDG is a concise summary of an academic essay written according to the guidelines set forth by the APA Style Guide.The goal of the APA style guide is to provide examples and guidelines in order to improve the written word of the average writer. It is not meant to limit the freedom of the writer, but rather, the guidelines are to help the writer better himself or herself in his or her writing.What are the benefits of using the APA style document for your writing? Well, first and foremost, it is an easy way to increase your confidence in writing and one that is straight to the point. Being brief and simple, allows you to concentrate on the proper and effective use of language. It is also a good indicator of your academic capabilities because if you are able to write a compelling, engaging and well-written essay that people will be impressed with, then you are on the right track.Another benefit of using the APA style guide for your writing is that it is easier to read than other writing styles. The guideline is typically set out in a rectangular block of ink in black font. You can easily look up on the individual words and sentences of each paragraph to see how they should be worded. You can quickly scan through the entire guide and pick out the appropriate sentences and paragraphs to edit or rewrite depending on your needs.One of the more common errors in writing is the failure to read the heading of the document before proceeding to the text. It is always a good idea to make certain that the heading of the document or the introduction clearly states the theme and purpose of the document and to avoid making any mistakes whe n reading your essay. It is advisable to include a link to the full guideline document at the end of your essay so that readers do not have to look it up themselves.APA style essay sample PDG is also a great tool to assist a writer in getting their ideas across in a clear and concise manner. It is common for students to skip over and misunderstand important elements in their writing, but with the assistance of the sample documents, they are more likely to get their points across clearly.Finally, it is easy to use the APA style PDG because they are available on the internet at no cost. They can be downloaded and printed out for use or they can be sent as an email attachment and saved onto your computer.

Gillette Marketing Strategies

Gillette is one of the most successful firms among men’s products, especially in the manufacture and sale of the shavers. This has been attributed to its superior marketing strategies (Kotler Keller, 2012, p. 534). The firm has been able to convince its customers that more razorblades are better for them. Its marketing strategies have been focused on its superior double and triple razorblades.Advertising We will write a custom essay sample on Gillette Marketing Strategies specifically for you for only $16.05 $11/page Learn More This has worked for the company because of a number of reasons. The first reason is the emotional appeal that Ottman (2011, p. 38) says is very important in a market that is very competitive. This firm has been able to achieve emotional appeal to its customers making it a unique product to different people based on the emotions it evokes (Eddie, 2010, p. 480). To a section of its customers, Gillette symbolizes efficiency i n shaving because of their argument that their triple blade shavers are three times more efficient than a standard shaver. To another section, Gillette is the ultimate product that can be used when one has limited time. A process that would take six minutes with a standard shaver takes only two minutes. This is so because of the double or triple blades in the shavers as explained in the commercials of this product. As shown in the case study, the marketing unit of Gillette knew that they had to convince their customers that their double blades and triple blades were more effective than the standard products in the market (Roedy Fisher, 2011, p. 68). The commercial for the triple blade shows a scenario where the three blades work closely in a single shave to ensure that there is no need for a repeat. As mentioned in the case study, Gillette has been able to convince customers that more razorblades are good. However, it is now time to focus on the future of the firm. The firm must be ready to determine the path that will be taken towards achieving future success. For this reason, there is need to determine the best approach that can keep this firm active in the market. The dynamism in the market shows that a firm must be able to change its marketing strategies to remain competitive.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The most probable focus should be an emphasis on the efficiency of a single blade. The marketing team should find a way of convincing the customers that although more is still good, each of the blades in the shavers have improved quality, making them more appropriate in shaving. This may help the firm to retain its competitiveness. Gillette has used some of the top celebrities in the world to endorse the brand, making it one of the most popular brands in male products. In fact, this brand has been considered one of the best brands in the marke t for several years among men’s product. It is important to note that the success of this firm in marketing men around the world using the celebrities is that it seeks to appeal to the emotions of the viewers. The marketing team has been engaged in extensive researches to identify some of the emotional appeals that the firm can use to attract the customers, and one such way of achieving this is to use celebrities (Ryan Jones, 2012, p. 89). When these celebrities engage in controversies that may tarnish their reputation, then it is important to note that the brand shall also be affected. This is so because the customers associate the celebrity with the products. Their admiration of the celebrity makes them admire the products that he or she endorses. When the celebrity’s fame turns into public hate, then that would be of negative consequences to the firm. Any time the name of the celebrity is mentioned will remind them of the product (Richards Jones, 2010, p. 310). Th e hatred that they develop towards the celebrity will also be reflected in the brand. It may be easy to assume that the impact may not be significant enough, but Kotler and Keller (2012, p. 532) warn that this may have devastating impact on a firm’s marketing message. A good example is the case of Tiger Woods and Gillette. For a very long time, Gillette has been using Tiger Woods to endorse its products. Tiger Woods was a respected family man and a top golfer known all over the world. His popularity did not just come out of his skills in golfing. People admired him as one of the top athletes who had stable families and respected their wives. It was on this basis that Gillette considered him an appropriate celebrity to endorse this product. As McLeish (2011, p. 59) says, it is always necessary to choose the best celebrity with as minimal controversies as possible, and this was what this firm was looking for when they settled on Tiger Woods. However, the recent controversy that led to the divorce between Woods and his wife over allegations of extramarital affairs has affected the message the firm was passing using this brand.Advertising We will write a custom essay sample on Gillette Marketing Strategies specifically for you for only $16.05 $11/page Learn More People no longer see Woods as a perfect family man who is always determined to care for the family. The message that Gillette was trying to bring out using this celebrity was that a caring wife would buy her caring husband a Gillette 3. When it comes out that the ideal husband used in the advert is a cheat, then the message will be lost. Gillette has been successful in marketing for men, but it has always ignored the potential of marketing to women. Narrowing down the market focus is always important when defining the market segment that is the most appropriate to attract (Norzalita Norjaya, 2010, p. 81). However, many have been asking whether this firm may be in a pos ition to market successfully to women. This is a question that may not have a direct answer because no one can have a precise determination of the future market forces, and how the forces will affect the firm in the market. This means that it is not possible to specify whether Gillette will ever be able to market to the women or not. However, it is important to appreciate that in the current dynamic market, Gillette has not considered women as a potential target for its products. To this company, its products are still focused on offering maximum satisfaction to men in the market. This is the segment that Gillette still feels it can offer maximum satisfaction. As at now, the strategies of Gillette are still focused on appealing to men in the market. However, this may change if it realizes that women can also be part of the important market that its products should attract. To achieve success, there are a number of issues that this firm will need to embrace. It must develop superior marketing strategies that would help it retain the male customers as it seeks to attract female customers. It should ensure that its strategies are in line with the market needs. It must ensure that its adverts are constantly entertaining its audience as it has always been the case. Above all, it must be able to understand the changing marketing trends in the market and find ways of changing its marketing strategies in order to remain relevant in the market (Kotler Keller, 2012, p. 533). If the firm fails to achieve this, then it may not be possible to appeal to female customers. The stiff competition and the changing tastes and preferences among the female consumers in the market may pose a serious challenge to Gillette in its efforts to attract female customers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Some of the female consumers strongly believe that this product is meant for men that it may not be easy to convince them to believe that women also stand to benefit from superior of the products. However, the marketing team has the responsibility of ensuring that these female customers are convinced that they too have a share in this firm. However, Ottman (2011, p. 77) warns that in the process of attracting women, care should be taken to avoid a scenario where male customers may feel that their products or brand have been invaded by women. If this happens, they may consider switching allegiance to other brands. References Eddie, J. (2010). Usage, Self-Brand Connection, and Dilution, Journal of Marketing Research, 50(4), 477-488. Kotler, P. Keller, K. (2012). Marketing Management. Upper Saddle River, NJ: Prentice Hall. McLeish, B. (2011). Successful marketing strategies for nonprofit organizations: Winning in the age of the elusive donor. Hoboken, N.J: Wiley. Norzalita, A. Norjay a, M. (2010). Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective, International Journal of Marketing Studies, 2(2), 180-185. Ottman, J. A. (2011). The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. Sheffield: Greenleaf Pub. Richards, K. Jones, E. (2010). Key Account Management: Adding Elements of Account Fit to an Integrative Theoretical Framework, Journal of Personal Selling and Sales Management, 29(4), 305-320. Roedy, B. Fisher, D. (2011). What makes business rock: Building the world’s largest global networks. Hoboken Wiley. Ryan, D., Jones, C. (2012). Understanding digital marketing: Marketing strategies for engaging the digital generation. Philadelphia, PA: Kogan Page. This essay on Gillette Marketing Strategies was written and submitted by user Desiree Holder to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Police Brutality in New York City misc essays

Police Brutality in New York City misc essays Civil rights advocates in the city note, however, that there has been a cost to the new strategy, revealed by steady citizen complaints against more aggressive NYPD officers during the past several years and continuing impunity for many officers who commit human rights violations despite the recent reorganization of both the civilian review board and the police department's internal affairs bureau. In August 1997, after the alleged torture of Haitian immigrant Abner Louima by police officers made national headlines and outraged city residents, the anti-crime record of the mayor and police department was tarnished. In uncharacteristic fashion, Mayor Rudolph Giuliani and Police Commissioner Howard Safir condemned the officers implicated in the incident as well as those who reportedly did nothing to stop it or report it. In the city's Civilian Complaint Review Board's (CCRB) semiannual report for the first half of 1997, African-Americans and Latinos filed 78 percent of complaints again st the police. The police force is 68 percent white. During the independent CCRB's first three-and-a-half years, only 1 percent of all cases disposed of led to the disciplining of a police officer, and out of 18,336 complaints, there have been just one dismissal of an officer stemming from a CCRB-substantiated case. If the studies by civil rights groups and the Mollen Commission are any indication, officers who commit abuses are not being dealt with adequately. In that incident, after protesters allegedly threw items at mounted police officers attempting to clear the park, police reacted by beating anyone nearby with their nightsticks, including uninvolved restaurant patrons and business owners. In the end, administrative charges were presented in seventeen cases, with officers disciplined in thirteen of them. Officers primarily from the 30th, 9th, 46th, 75th and 73rd precincts were caught selling drugs and beating suspects. Concluded Cawley, "They [re...

American History Essay Example | Topics and Well Written Essays - 1000 words - 6

American History - Essay Example In the Encyclopedia Smithsonian, Roosevelt is labeled as the â€Å"Icon of the American Century,† right after the war against Spain in Cuba, he was chosen to be a governor in 1898 and as a vice president in 1900 (National Portrait Gallery). He strived to be the person anyone wants to be despite the tragedies that he have undergone – the death of his mother and wife. With the assassination of President McKinley, Roosevelt’s fate has been decided, he became the youngest US president at that time. He made sure to make the government be of service with the people – he made sure that despite the growing inequalities, President Roosevelt normalized huge businesses’ trusts to create fair competition and he also closely watched the railroads, labor and processed food industry (National Portrait Gallery). He also did everything he could to maintain the status of USA in world affairs and leadership. As a president, he was characterized as progressive and mode rn, he also believed that it was his duty as president to lead the initiatives that will be beneficial to them and to the welfare of their country. He was also one of the few president who used their executive powers in the same level of the other branches of the government and he believe that the powers of the president should also be put under limitations and restrictions (National Portrait Gallery). Roosevelt is only one of the many that can be called an American hero. There is Jane Addams who was a social reformer who led the international initiatives to intervene between the countries who are going against one another in World War I, and Charlotte Perkins Gilman who was a feminist author who reasoned out that women should be capable of participating actively in the realm of politics and that women should be economically independent – all of these were written in â€Å"Women and

Bata Shoes (Retailing Industry) Essay Example | Topics and Well Written Essays - 5000 words

Bata Shoes (Retailing Industry) - Essay Example A number of lower and middle price footwear business experienced the risk of collapse. Few number of large scale specialists in fashion and premium players were able to survive the trembled economic condition. In the coming future there would be certain factors which could affect the footwear industry. Venture capitalists have been the key driver in the growth of the footwear industry. However, due to the financial turmoil the venture capital sector was not able to offer any lucrative prospectus. That is why even the footwear industry had to bear a stalled growth in the last few years. During the global recession, the consumers had been very much selective about their spending. They would polish their old shoes rather than buying some new shoes. UK footwear industry also experienced less profitability due to the depreciation of Sterling against the US Dollar (Verdict, 2009). They were operating on low operating margins as low consumer confidence made it quite difficult for the retail ers to offer higher price to the customers. Now that UK is reviving from the trembled situation, one can expect a revival for the footwear industry. In the mid nineties, the demand in the footwear industry had seen a downturn. However, between 1996 and 1999, only the leather footwear industry saw a growth of nine percent. The demand for the footwear have been rising since then; the reasons are many including increased population, enhanced standard of living and continual increase in the shopping spree of the tourists. However, due to the financial downturn, consumers started looking for bargains and at the same time tourist spending was reduced to bare minimum. As a consequence the footwear industry saw a drop in sales in the last two years. With the economy recovering, the show retailers expect the shoe retail industry to rebound this year. The revival is indicated by the recovery in the local shopping sectors. The process

Education for Rizal... Education for me... Essay Example for Free

Education for Rizal Education for me Essay Every now and then my parents keep on telling me that my education should be in the number one slot in my list of priorities. They keep on telling me that I should put a great deal on finishing my studies. They say (like every parents say), it is the only thing they could leave to us when they pass away. So, without thinking about it thoroughly, this idea was instilled in my mind right away. But now that we were asked to write our idea about education and relate it with Rizals, this may serve as an opportunity for me to assess and reinforce this thought. As what the books say, the importance of education is quite clear. Education is the knowledge of putting ones potentials to maximum use. One can safely say that a human being is not in the proper sense till he is educated. The training of a human mind is not complete without education. Education makes man a right thinker. It tells man how to think and how to make decision. Only through the attainment of education, man is enabled to receive information from the external world; to acquaint himself with past history and receive all necessary information regarding the present. Without education, man is as though in a closed room and with education he finds himself in a room with all its windows open towards outside world. The thought that education is indeed very critical for a nation to be at its best is not new to us. Right? Even our national hero has a say on this. In his works and writings, his educational philosophy is the most emphasized. Philosophy may be defined as the study and pursuit of facts which deal with the ultimate reality or causes of things as they affect life. Rizals concept of the importance of education is clearly enunciated in his work entitled Instruction wherein he sought improvements in the schools and in the methods of teaching. He maintained that the backwardness of his country during the Spanish era was not due to the Filipinos indifference, apathy or indolence as claimed by the rulers, but to the neglect of the Spanish authorities in the islands. For Rizal, the mission of education is to elevate the country to the highest seat of glory and to develop the peoples mentality. Since education is the foundation of society and a prerequisite for social progress, Rizal claimed that only through education could the country be saved from domination. Rizals philosophy of education, therefore, centers on the provision of proper motivation in order to strengthen the great social forces that make education a success, to create in the youth an innate desire to cultivate his intelligence and give him life eternal. Another thing, Rizal also sees education as the basis for his idea of an ideal Filipino. We can even observe in all his works and writings education plays a very important role. His characters are greatly shaped by education. For instance, in his Noli Me Tangere, the character of Crisostomo Ibarra, the elements of knowledge and education is clearly depicted. This is the reason why it is said that Ibarra is the character representation of Jose Rizal. He used education as a means towards attaining his aim of Philippine independence. Upon searching for our report in PI which is the Second Wave of Rizals Travels, I came across his letter to the women of Malolos. This letter is a way of extending his admiration to the said women. This also make my previous statements true, Rizal really puts much value on education. In this letter of his, Rizal pleads to the mothers for them to teach their children to love our mother nation and to fight for our liberty. Through this end also, our children will be able to acquire their worthy education. The thoughts of Rizal on education and how he used it as weapon for attaining Philippines independence made me realize its true meaning and importance. I remember, when I was still young, education for me is being able to go to school, nothing more. But it is a whole heap more. Education is a word with too many dimensions, too many to mention. Education plays an important role in the progress of an individuals mind and country. Ignorance and poverty are major speed-breakers in the swift developing country and can be overcome easily through education. You cant really call yourself educated if you can read and write or get flat 1s in every subject. A person who is educated has a certain atmosphere around him, of dignity and wisdom. If you are educated, you dont need to abide by the facts that the book recites, or follow Aristotles philosophy. Like Jose Rizal, an educated person builds on the facts the book says and has his own philosophy. If you are educated, you cant have a wrong philosophy. Education is everything. People are made aware of what is going on in the wide world and can understand these issues and take necessary measures. The quality of human resource of a nation is easily judged by the number of literate population living in it. This is to say that education is a must if a nation aspires to achieve growth and development and more importantly sustain it. This may well explain the fact that rich and developed nations of the world have very high literacy rate and productive human resource. In fact these nations have started imparting selective training and education programs so as to meet the new technical and business demands of the 21st century. The importance of education cannot be neglected by any nation. And in todays world, the role of education has become even more vital. It is an absolute necessity for economic and social development of any nation. Source:Life, Ideas, and Works or Rizal by Zalde.

Interpreting American Small Talk :: Essays Papers

Interpreting American Small Talk I believe that every international student will experience different kinds of culture shock as soon as he sets foot on the soil of the United States. One problem is interpreting American small talk. As I come from an Oriental country, China, I often find it confusing. When I first came to the United States. I was amazed to hear and felt that it was a task for me to use the words, "Thank you!" or "Thanks a lot!" In the grocery store, the clerks would say these words to me after I finished paying for what I had bought. At the loan desk of a library, the librarians would say them to me, as soon as they passed me the books. On these occasions, I sometimes would be a little embarrassed, for I did not know that people used these words more to show their politeness than really to thank you. Even when I understood these words, I still felt uncomfortable when I tried to use them. When I was ready to get off a bus, I would say to the driver,"Thank you!" Whenever I uttered these words, I would have such an uncomfortable feeling. In China, we do not use these words very often. We usually give a smile to the people who have offered us some favor. Normally we say, "Thank you!" only when we really and sincerely appreciate the people who help us a lot. Otherwise, a smile is enough. In the first few weeks after I arrived here, I could not fully get the meaning of "How are you?" and "I am fine." These words may be the most frequently used words by Americans as a conversational greeting. When you run into an acquaintance somewhere, he would greet you by saying, "How are you?" In response you would say, "I am fine." But actually you might not be fine. You probably wanted to say something else from the heart. Even if you were possibly afflicted with some illness, or you were going to die, you still said, "I am fine." You would not tell people about your sadness or your trouble. Why? I guess that people do not want to know about you. These are just greeting words. In this way, these are quite similar to our greeting words in China. In the morning, on the street or in the hallway, we say, "Have you had breakfast?